Treats is a banking app. Here's how it works.
You put money from your bank account into the Treats app. The app connects to a physical debit card, which you swipe at stores, like a normal card, to buy things. When you do, the app notices, and gives you these coupons called Treats. Treats are like mini lottery tickets -- but you can’t use them yourself, you have to give them to friends. When your friend next buys something with her own Treats card, your Treat may make her purchase free.
The client knew it was a complicated product, so our brief was to stay high level, show that it’s fun to Treat friends, and let their website explain the details.