The PRIDE Study
Your Story. Your Health.

Sexual and Gender minorities die younger, struggle harder with addiction, and are abused by their doctors more frequently than their majority counterparts. Two queer UCSF researchers wanted to find out why. They teamed up with Salesforce and other tech companies to design the biggest, longest-running, largest-scale study of LGBTQ health ever done.

We made this pro-bono video to help them rally their community and recruit tens of thousands of people to participate in their study.

Deliverable
In the Wild
The PRIDE Study
Your Story. Your Health.

Sexual and Gender minorities die younger, struggle harder with addiction, and are abused by their doctors more frequently than their majority counterparts. Two queer UCSF researchers wanted to find out why. They teamed up with Salesforce and other tech companies to design the biggest, longest-running, largest-scale study of LGBTQ health ever done.

We made this pro-bono video to help them rally their community and recruit tens of thousands of people to participate in their study.

Deliverable
In the Wild