SOLS makes 3D printed orthotics that are custom-fit for every customer. They basically tailor every shoe you ever wear to your foot. That’s cool, but it’s not sexy. It’s also not very emotional. We wanted to bring the humanity back to a product that feels like it’s out of a sci-fi movie. Why are shoes that fit incredible? Because of the things you do in them. Like, live.
We decided to follow one girl, based on a real friend of ours, through her life’s ups and downs. Because no matter where you’re going, your feet are taking you there. Look after them.