Roominate
Let Girls Build

Alice and Bettina met in a lecture at Stanford Engineering School. They were the only women in the room. They wondered why? As a child, Bettina’s parents had given her blocks instead of dolls; and Alice’s dad gave her a hand saw at age 4. They realized that if we wanted to get more women in engineering, we had to start young. So they started Roominate.

When we met them we were so inspired we wanted to do something authentic. We always tell stories authentically -- but this called for something more. Truth. We partnered with them and all reached out to our networks to find the most inspiring women we know who build, create, design, engineer and solve; and we made this ode to badass girls and women everywhere.

Deliverable
Brand Video
In the Wild
roominatetoy.com
Hashtag launched by video
#LetGirlsBuild
Roominate
Let Girls Build

Alice and Bettina met in a lecture at Stanford Engineering School. They were the only women in the room. They wondered why? As a child, Bettina’s parents had given her blocks instead of dolls; and Alice’s dad gave her a hand saw at age 4. They realized that if we wanted to get more women in engineering, we had to start young. So they started Roominate.

When we met them we were so inspired we wanted to do something authentic. We always tell stories authentically -- but this called for something more. Truth. We partnered with them and all reached out to our networks to find the most inspiring women we know who build, create, design, engineer and solve; and we made this ode to badass girls and women everywhere.

Deliverable
Brand Video
In the Wild
roominatetoy.com
Hashtag launched by video
#LetGirlsBuild