We'd never heard of 3D audio before.
Turns out it's exactly what it sounds like: music feels like it's being played right in front of you, movies sound like you're actually in a movie theatre, and games make it seem like you're in that world.
Ossic was only up in San Francisco for 24 hours, and it happened to be the same 24 hours that we were moving office. So we moved quicker and did the shoot. And they raised 27x their goal.