Millennials love road trips. (As Millennials, we know this well). But no one likes the logistics of owning a car. Insurance, parking, and maintenance suck to think about, when all you want to do is go have fun. Metromile offers cheaper insurance (calculated by how much you actually drive), reminds you to move your car when there’s street cleaning, and tells you when your trusty steed needs a service. Which all frees you up to adventure wherever, whenever you want.
We did two campaigns for them: one based on the joys of owning a car once all the hassle is gone, and one based on the alternative transportation that Millennials use to get around. The photos were used in billboards and display ads across San Francisco to launch their California expansion.