Leo, a premium pediatric healthcare provider, reached out to us looking for a heartfelt story to explain their service and accompany their launch.
None of us have kids of our own, so we started this project by talking with young parents in our network to better understand what it's like to raise a child. We heard a lot about long hours, constant worry, and fear that they weren’t doing a good job. We heard about M&M's up noses, high fevers, and scrapes that wouldn’t heal. But most of all, we heard about the unconditional love that they all share for their kids.
Knowing this, we set out to create a piece that celebrates parents and the realities of raising a child. We want you to know that we’re impressed by your long hours and constant worry. We think you’re doing a good job.