Google
Project Ara

The top-secret Google phone codenamed ‘Ara’ had a special feature: a skeleton. Most phones are built like insects: a jumble of delicate parts encased permanently in a hard outer shell. Ara was built in our image: a sturdy backbone that holds everything together, and components that are free to change and grow.

Deliverable
Product Photography
In the Wild
Project Ara
Google
Project Ara

The top-secret Google phone codenamed ‘Ara’ had a special feature: a skeleton. Most phones are built like insects: a jumble of delicate parts encased permanently in a hard outer shell. Ara was built in our image: a sturdy backbone that holds everything together, and components that are free to change and grow.

Deliverable
Product Photography
In the Wild
Project Ara