Google
Beacons

Google's brief: Get cities excited to deploy beacons, and developers excited to code with them. 

Audience: City officials and mobile app developers. 

Beacons are generally misunderstood - to the extent that they're understood at all. Google asked us to make a short video that would showcase Amsterdam's pioneering deployment of beacons to help people move around the city, and explain how developers can harness that network to make their apps better for their users.

Deliverable
In the Wild
Google
Beacons

Google's brief: Get cities excited to deploy beacons, and developers excited to code with them. 

Audience: City officials and mobile app developers. 

Beacons are generally misunderstood - to the extent that they're understood at all. Google asked us to make a short video that would showcase Amsterdam's pioneering deployment of beacons to help people move around the city, and explain how developers can harness that network to make their apps better for their users.

Deliverable
In the Wild