We were approached to help launch eero, the end-all of wifi routers, to the masses.
It was a strange brief: make home wifi sexy. They were working with the industrial design team behind GoPro and Nest. They had a lofty goal -- watch Netflix in bed without buffering; never again tell your houseguest the wifi password; and stay online even in the back broom closet.
They built a wifi router inspired by a Finnish architect, and needed photos of it in its intended habitat: out in the open. Introducing the router that wants to be seen.